Montag, 12. Dezember 2011


Siaomimi is created by Hilda Yim. Hilda was graduated from Parsons School of Design in 1992. She had
worked for Anna Sui and DKNY before she decided to move back to Hong Kong. In 1995, She introduced her own womenswear label Shopaholic and Yim and was represented in New York.
In 2006, Hilda gave birth to her daughter, Charisse, who had a nickname Siaomimi.

Hilda became so inspired by the whole experience and she could not wait to start designing childrenswear.
Her collection reveals the quality of children's innocence and simplicity, but yet with a strong individual character. All the prints are inspired by her childhood memories and are exclusively hand blocked printed
for the collection. She also loves creating nice subtle details in her designs, like applying handmade or crafty work. Quality is also very important to the collection, only the finest cotton or cotton wool are being used.

The collection is being represented by Tiny Ginger in New York, AB Spoon Showroom in L.A. and New Age Baby in Chicago and newly joined Green Stars Agency in Belgium. It has been getting raving response from stores and customers all over the nation, like Barneys New York, Yoya (NY), Kitson (LA), Space Kiddets(NY), Auntie Barbara(Beverley Hills), etc.
The collection is being sold in over 100 stores all over the world including U.S.A., France, Belgium, Spain, Italy, Korea and Hong Kong.

                           winter 2011

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